Sainsbury / Zoetrope

A fully working Zoetrope*!
Thanks to complex and very productive collaboration of the animation department, 3-D modellers, SFX technicians,
model makers and camera department we are proud to say – this is a WORKING ZOETROPE MODEL!
This zoetrope is shot as live action, with the camera running at 18fps.
The cake spins at 60rpm, so that each of the 18 frames of animation is synced perfectly with the camera shutter.

Sainsbury’s “Proudly Doing Our Bit”

Agency: Wieden & Kennedy London
Production: Agile Film
Directed by: Noah Harris
DOP: Patrick Meller
Production Designer: James Hatt

Kinsale Sharks Award – GOLD
2019 FILM CRAFT – INTERNATIONAL (Any Other Individual Craft Skill (eg: model making, table top, wardrobe etc))